Value Voting is the platform to achieve your legislative goals.

Behind every vote a politician takes is an electoral calculus — will the vote anger, encourage, or be ignored by his party’s primary voters?

The conclusion he reaches determines the success or failure of any initiative. If the official determines your initiative could anger his base, traditional advocacy techniques — phone-a-thons, contributions, personal connections, or academic evidence — will all be ignored.

We provide the tools to succeed in this advocacy environment.

  • We breakout your membership into the categories that campaign managers use to assess political power.
  • We show you where your group’s power lies with an algorithm rooted in the fundamental electoral calculus.
  • We facilitate precise communications, illustrating your electoral power and savvy to officials with the supporting data they need.
  • We simplify strategic coordination between allies by allowing members to share anonymized, aggregated voter data.

Join us and use these tools to achieve your legislative goals.

Meet the team

James Vaughan – CEO/Co-founder
James earned his B.A. at Stanford University, graduating with honors. Afterwards, he worked in politics, realized that gridlock had become impenetrable, and decided to move to the business world. He has management experience in the hospitality, real estate, and energy sectors. Wanting to receive formal training, he returned to Austin to get his MBA at McCombs, graduating with the equivalent of high honors. During this time, he developed the plan for Value Voting. Making good policy possible has always been his passion.

Can Sar – CTO/Co-founder
Originally from Austria, Can received his B.S. and M.S. in computer science from Stanford University. He was a Stanford Presidential Scholar, recipient of the Stanford Graduate Fellowship, and featured in Inc.’s 30 under 30 in 2009. He left Stanford’s Doctoral program to found Apture, an application integrated into websites of major publishers to improve reader engagement. The company was sold to Google where he managed teams in the Chrome and Inbox divisions for three years. Always an avid reader and devoted to history, his passion for American politics grew as he observed the policies approved by San Francisco’s city government. He noticed logical proposals never had support, regardless of economics, if they did not have support from the base.